Accepting new clients

Custom software.
Built solo. Shipped fast.

→Find the bottleneck in your business.
→Ship a tool that fixes it in 1–3 weeks.
→You own the code. No retainers required.

UCI Merage · One client at a time · No templates.

Book a free 15-min call Send a request or email

Projects Shipped

$3.15M

Sales Tracked

1:1

Client Engagement

Past projects · 13

Shipped work.

Click a card — problem, fix, stack.

For clients

Live

Featured

PitLane

Production ops platform for Deeblane — Bring a Trailer consignment

SupabaseEdge FunctionsPostgres RLSApexCharts

Visit demo

Problem: 4 SaaS tools running a Bay Area consignment shop. No single source of truth. Fix: one platform, 15-stage pipeline, 4-tier roles, $3.15M tracked. Stack: Supabase auth + RLS, edge functions, Google Sheets sync, ApexCharts. Real app login-gated; link below is a fake-data clone of the UI.

Live

Featured

Polecat Balisongs

Shop-ops platform for solo knifemaker — public site + full admin CMS

Supabase AuthSupabase StoragePostgres RLSNetlify

Visit site

Problem: Wilfred (solo knifemaker, Huntsville AL) ran his shop on memory + spreadsheets — Instagram-only, no way to take custom orders, no inventory tracking. Fix: full custom platform live at polecatknives.com — fully CMS-driven public site (18 editable homepage sections, editable nav + hero CTAs, dedicated Available Now shop feed) plus a Supabase-authed admin where Wilfred self-manages Catalog, In-Shop builds, Archive, Build Log, Events, Testimonials, Clients tracker (specs, materials, hours, money, timeline, blems, photos), and Materials inventory (+1/-1 quick-log, low-stock alerts) — all from his phone, plus print-ready PC-YYYY-#### invoices with PAID stamp. Stack: Supabase Auth (magic-link + password) + RLS, Supabase Storage with iPhone HEIC auto-convert + Cropper.js crop/zoom, typography picker, 4-theme system, mobile-first table-to-card responsive with 44×44px touch targets, full audit pass (a11y, SEO, security, voice scrub). Shipped live in time for Blade Show 2026.

Offline

Tip In Racing

Motorcycle tire inventory tracker

HTMLTailwind CSSlocalStorage

Problem: Dunlop trackside crew logging tires on paper. Fix: mobile tire service app — grid entry, inventory, customer profiles, POs. Built and demoed live at an open track day in 20 minutes.

In Progress

Featured

Doheny Bike

E-bike shop curator + service site (pitch prototype)

HTML/JSTailwindNetlifyStatic Site

Problem: Dana Point e-bike shop (Jason Spates) needed a pitch site + repositioning. Fix: 11-page static prototype built overnight. 31 bikes / 6 brands, 14 accessories, service-request flow, cart drawer, search modal — all from 2 data templates. Repositions "we make bikes" → "hand-picked + locally serviced". Designed to port to Shopify Liquid post-engagement.

For myself / experiments

Live

Featured

Blakelike Consulting

Personable AI solutions for small businesses — no corporate nonsense

Claude APIAI ServicesFull-StackContent Strategy

1-on-1 support and fully custom solutions for real companies. Not a faceless agency — Blake works directly with you to build exactly what your business needs, using AI to punch way above your weight class.

✓Custom pipelines for automatic video editing & post creation
✓Custom websites with custom features tailored to your business
✓Custom chatbots for customer support & internal use
✓Custom software for inventory management & operations
✓Custom marketing plans with custom tools to execute them
✓Social media content strategy & scheduling

Live

FlipVault

Balisong flipping trainer

Next.jsSupabaseFramer MotionTypeScript

Web app teaching butterfly knife flipping with 500+ curated video tutorials, progress tracking, gamification, and a 5-level mastery system.

Visit site

Live

Blakelike OS

Personal business dashboard

HTML/JSD3.jsSwiftWKWebView

All-in-one personal dashboard (11,150 lines) wrapped in a native macOS app. Manages contacts, balisong inventory/trading/reviews, resale, social media planning, classes, and time tracking.

Live

Jarvis

Multi-agent deep research system

Claude APINode.jsMulti-Agent

8 specialized Claude agents (Opus/Sonnet orchestration) for exhaustive research sessions with a live monitoring dashboard.

In Progress

Brand Brawl

Entrepreneur execution engine

Next.jsTypeScriptPrismaZustand

Daily execution engine combining a business planner, competitive accountability system, and AI-powered scheduler with energy-aware task scheduling and challenge pools.

Visit site

Live

Mahjong Sensei

Japanese mahjong teaching app

HTML/CSS/JSSVGPWA

Japanese mahjong teaching web app with beginner-friendly curriculum, 4-player game vs AI, puzzle system, yaku reference, XP/leveling, and a dark forest aesthetic.

Visit site

In Progress

ClaudeFace

AI content automation platform

PythonFastAPINext.jsClaude API

Self-hosted AI content automation generating and distributing short-form video across multiple channels. Target: 12 Shorts/day across 4 channels with AI review pipeline.

Live

ObsidianConnect

AI-powered second brain

ObsidianMCPPythonMarkdown

Persistent memory system giving Claude Code access to an Obsidian vault for cross-session knowledge, auto-capture of decisions and ideas, and multi-project context.

Concept

Construction AI

AI for blue-collar businesses

BusinessAI Services

Exploratory business offering AI-powered services to construction and blue-collar companies. Blending done-for-you services with AI automation shop offerings.

How it works

Three phases.
Always shipping.

Phase 01 · 15 min

Discovery

Free call. Map the bottleneck. Scope the fix. No pitch.

Phase 02 · 1–3 weeks

Build

Scope → design → ship. Progress every few days. Direct line to me.

Phase 03 · Live

Ship

Tool deployed. 14-day hypercare included. Retainer optional after.

Pricing

Three ways in.

Tools from $500. Websites from $1,500. Final scope after the free call.

For context: agencies bill $3–7k/mo for the same scope.

Custom Tools

Start here

From $500

One tool. Tight scope. Shipped fast.

One bottleneck, one tool. You own the code.

✓Discovery + scoping call
✓Built for your exact workflow
✓Deployed to your hosting
✓Source code + docs
✓14-day hypercare

Scope a tool

Bundles + Retainers

Onsite Sprint

Embedded

$10,000+

1 week onsite. 3 weeks to ship.

I embed in your shop, find the leverage, ship inside 3 weeks.

✓5 days onsite with your team
✓Workflow audit + opportunity scoping
✓Full tool built + deployed in 3 weeks
✓Team training + docs
✓30-day hypercare

Book a sprint

Add-ons

One-time services that bolt onto any tier above. Scoped after intro call.

Custom WebsiteFrom $1,500
Claude Code Quick Start$1,000
Shopify Migration$2,500–3,500
Compliance / Legal Setup$750
Wholesale Portal Build$1,000–3,500

Selected outcomes

What clients got.

Public site plus mobile admin CMS

Catalog, build logs, clients, inventory, and invoices — all managed from his phone. Shipped before Blade Show.

One ops platform replacing four tools

PitLane runs their 15-stage consignment pipeline: inventory, sales, follow-ups, and Sheets sync in one place.

Content strategy and brand system

Content calendars and post direction built around the owner's voice and audience.

Services

What I build.

→Custom admin dashboards & ops platforms
→Websites that convert
→AI-powered content pipelines (video, social, blog)
→Internal software (inventory, scheduling, invoicing)
→Chatbots (support, lead capture, internal Q&A)
→Marketing automations & data integrations

Book a 15-min call

Custom Claude skills · 6

Tools I built for myself.

I run these daily. Same patterns I install for clients.

Jarvis

Deep research on autopilot

8 Claude agents research a topic while I work on something else. Pick a depth: 2 min, 15 min, or 1+ hour.

Claude APIMulti-AgentNode.js

Why it matters

✓Replaces hours of manual research
✓Two agents exist just to fact-check the others
✓Live dashboard shows progress

By the numbers

Agents

Research Tiers

45min

Avg Deep Dive

20+

Sources per Report

Client Audit & Pitch

URL in, pitch site out

Paste a business URL. It researches them, pulls their brand, writes the pitch, and ships a live site to Vercel.

AutomationSalesWeb Scraping

Why it matters

✓Live pitch site in ~10 minutes
✓Pulls brand colors, fonts, and voice automatically
✓Writes the follow-up emails too

By the numbers

~10min

URL to Pitch

Pipeline Steps

Yes

Auto-Deployed

Follow-Up Emails

Visual Audit

QA inspector for any app

Point it at a running app. It checks the DOM, console, network, and accessibility, then hands back a ranked bug report.

QAAccessibilityAutomation

Why it matters

✓Catches bugs humans miss
✓Works on web and native desktop apps
✓Report is ranked by severity, ready to hand off

By the numbers

Check Categories

~3min

Audit Time

14+

WCAG Checks

Report

Output

Obsidian Connect

Claude with a real memory

Every decision, idea, and lesson gets saved to my Obsidian vault as I work. New sessions start with full context.

ObsidianMCPKnowledge Mgmt

Why it matters

✓No more re-explaining context
✓Captures decisions and lessons without being asked
✓Plain markdown I own — no lock-in

By the numbers

Yes

Cross-Session

3 types

Auto-Capture

All

Projects Connected

Obsidian

Storage

Blakelike Tide

Outreach with a prototype attached

Finds businesses, audits each one, builds them a 1-of-1 pitch site with a working prototype, drafts the email. I review and hit send.

Multi-AgentBun + TypeScriptClaude SonnetGmail MCP

Why it matters

✓One operator doing a 3-person agency's job
✓Every prospect sees their own findings, not a template
✓Never auto-sends — I review every draft

By the numbers

Pipeline Stages

Audit Categories

Drafts per Run

Never

Auto-Send

ClaudeFace

Topic to finished video

Topic in, short-form video out. Script, voiceover, visuals, thumbnail, metadata — 7 stages, each one retriable on its own.

Python CLIVideo GenMulti-Provider

Why it matters

✓One command, finished video
✓Swap video providers in a config change
✓A failed stage never kills the rest

By the numbers

Pipeline Stages

Video Providers

~5min

Topic to Video

Shorts + Reels

Formats

Common questions

Things people ask.

Why one person instead of an agency?+

You talk to the person writing the code. AI does the grunt work, I do the thinking. Agency output without the agency bill.

How long does a typical build take?+

1–3 weeks. You see progress every few days.

What if I don't know exactly what I need?+

That's what the call is for. We find the bottleneck, then scope the fix.

Do you only build AI tools?+

No. Dashboards, websites, automations, internal software — anything custom. AI just makes me faster.

What if it's not a fit after the call?+

We move on. The call is free. If I can't deliver it well, I'll say so.

What's your background?+

UCI Merage, junior. 12+ shipped builds: a consignment shop, a knifemaker, a 500-tutorial trainer app, and more.

Who you're working with

Hi, I'm Blake.

University of California, Irvine — Paul Merage School of Business, 3rd Year. One-person operation. Self-taught through putting in the work, amplified by listening to my network. Firm believer in “simplicity is the ultimate sophistication.”

→Founder, Blakelike Consulting · Mar 2026 – present · Designs and deploys custom AI systems and automation for small businesses.
→MakerSpace Manager & UAV Treasurer / Head of Drone Program, Zotbotics @ UCI · Oct 2025 – present · Runs the 3D-print farm, leads the Tinywhoop & 5-inch drone program.
→VP of Mentorship, LEADS @ UCI Paul Merage · Oct 2024 – present · Mentor Assigner, Creative Director, and overall leader of the LEADS business org.
→Project Manager, Empire Construction & Engineering · May – Sep 2025 · Ran commercial and winery restoration jobs across the North Bay.
→Freelance Photographer, @blakelikecar · Mar 2022 – Jan 2025 · Pro car & vehicle-listing photography — booked, shot, edited, and delivered end to end.

Book a call Or email

Find me

Instagram @blakelikeai LinkedIn Blake Sichel

Got a bottleneck?
Let's ship the fix.

15-min call. Scope your problem. Decide fit. Free.

Book a 15-min call Or email me

● Currently accepting new clients · First call typically within 48hr

Custom software.Built solo. Shipped fast.

Shipped work.

PitLane

Polecat Balisongs

Tip In Racing

Doheny Bike

Blakelike Consulting

FlipVault

Blakelike OS

Jarvis

Brand Brawl

Mahjong Sensei

ClaudeFace

ObsidianConnect

Construction AI

Three phases.Always shipping.

Discovery

Build

Ship

Three ways in.

Custom Tools

Bundles + Retainers

Onsite Sprint

What clients got.

What I build.

Tools I built for myself.

Jarvis

Client Audit & Pitch

Visual Audit

Obsidian Connect

Blakelike Tide

ClaudeFace

Things people ask.

Hi, I'm Blake.

Got a bottleneck?Let's ship the fix.

Custom software.
Built solo. Shipped fast.

Three phases.
Always shipping.

Got a bottleneck?
Let's ship the fix.